Loads of businesses use sweepstakes as a means of promotion strategy to attract more customers. But there’s more to this than just creating a giveaway — regular updates are key to maximizing outcomes. Here’s how.
Regular Updates Keep Participants Engaged
Regular updates keep the audience interested. Updates about the number of entries, remaining days, or news about the sweepstakes can rekindle the excitement. Regular email updates can also remind participants who’ve forgotten about the sweepstakes to re-engage.
Sweepstakes Updates Provide Valuable Metrics
Use updates to grasp valuable metrics about your audience’s behavior. For example, number of entries can indicate how well your marketing strategies are working, while repeat entries can show how well you’re retaining interest.
Publicizing Winners Encourages Participation
Announcing winners is a form of sweepstakes update that not only gives closure to participants but also encourages future participation. It gives a sense of legitimacy and creates a positive impression that can favorably influence future sweepstakes.
Regular Updates Can Aid in Promoting Other Products
Your sweepstakes updates don’t have to be 100% about the contest. Use this opportunity to subtly promote your other offerings. Link them to your product pages or upcoming events to encourage further interaction with your brand.
Keep You Compliant With Sweepstakes Laws
Sweepstakes laws require regular updates. Keeping your participants informed about changes to terms, date of draws, or other aspects of your promotional campaign is not just good business practice — sometimes, it’s a legal obligation.
Start Testing and Adjusting Tactics With Regular Updates
If your initial tactics aren’t producing the results you want, providing regular updates gives you the chance to test new strategies. Adjust your messaging, change your user journey, or introduce new incentives to see how your audience responds.
Running a sweepstakes isn’t a set-it-and-forget-it kind of operation. By using regular updates as part of your strategy, you can stay engaged with your audience, understand what works, promote your other offerings, maintain legal compliance, and boost your overall results. Give it a try!
